why build or improve your web site

web site goals

development process

"63% of American adults go online. That translates into approximately 128 million people. For those that do go online 78% have researched a product or service before buying it."

© 2004 Pew Internet & American Life Project
A non-profit research center studying the social effects of the Internet on Americans.

This is compelling data and one that businesses should use to their advantage. You may not be ready (or ever able) conduct transactions online but you can use the Internet to help build your business.

Why Build?
If you don’t have an Internet presence chances are you are missing business opportunities. At the very least the 78% of people who go “Online” are not finding you when they use the Internet to research a product or service before buying it.

Why Improve?
If you have an existing web site you may want to improve it. If it is not professional, accurate and informative your investment is not being leveraged as well as it could. The more people use the web, the more they expect from the sites that they visit. Make sure that your web site is meeting their expectations.