why build or improve your web site

web site goals

development process

Think about how a web site can benefit your business. What do you want to accomplish with a web site? What do you want your clients to get from the web site? What do you want to get from your customers through the web site?

The better you can articulate the answers to these types of questions the more likely you are to benefit from your web site.

Some web site goals might be:

• Establish a web presence, increase marketing and branding
• Increase sales
• Generate business leads
• Increase international presence
• Generate requests for information
• Support existing advertising, promotion
• Offer customer service
• Build store (sell product) or business traffic (registrations or non transactional orders)
• Provided lastest product/service/sales/special promotions etc
• Build a database for emailings
• Position the company as technologically advanced
• Provide directions to customers
• Survey customers/prospects
• Recruit new employees
• Provide a sample portfolio or case library